Jeweler apologizes after controversial billboard sparks outrage

The billboard put up by North Carolina jewelry store Spicer-Greene Jewelers. / WLOS

ASHEVILLE, N.C. — A jewelry store in North Carolina is getting some heat over its newest billboard.

The billboard says “Sometimes, it’s ok to throw rocks at girls.”

While many people say it’s harmless and the message is all about context, others are upset and want it taken down.

The owners of Spicer-Greene Jewelers issued an apology to the public.

Many took to social media to voice their opinions. Some said they understood it was a joke and others said it was a bad marketing strategy.

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