Kroger sues Visa over debit card disagreement

COLORADO SPRINGS, Colo. — Kroger, the parent company to King Soopers, is suing Visa over a debit card disagreement.

The Denver Post reports that Visa threatened to raise fees and cut off the company’s acceptance of debit cards if they don’t allow customers to verify a purchase with a signature instead of their PIN number.

Many stores now offer new chip-card readers that ask for a PIN, but Visa says they don’t comply with their rules.

Visa requires merchants to allow customers to choose between a signature or their PIN number, but Kroger says two layers of protection are better than one and they won’t settle for just a signature.

A spokeswoman for Visa says the company was reviewing the lawsuit and would respond “in due course.”

 

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