American Red Cross apologizes for poster some suggest to be racist

COLORADO SPRINGS, Colo. — A Colorado water safety poster is being called racist for how it depicts minority children.

Titled “Be Cool, Follow the Rules,” the poster was put up at two Colorado swimming pools and shows more than a dozen children playing in a pool.

It points to 5 cases when kids aren’t doing “cool things” – like running around, pushing others and diving.

Four of the fictional rule-breakers are children of color.

The American Red Cross apologized for the posters and issued the following statement:

We deeply apologize for any misunderstanding, as it was absolutely not our intent to offend anyone. As one of the nation’s oldest and largest humanitarian organizations, we are committed to diversity and inclusion in all that we do, every day.”


The Red Cross responded via social media to the photographer who shared a snapshot of the poster to his Twitter followers- John Sawyer – saying the poster will be removed from the website and new materials will be drafted.


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